About Keffi
Crafted to Refresh.
Keffi was born in the heart of Lucknow with one obsession — taking the everyday cup of coffee and turning it into a moment people look forward to. Every drink, every ritual, every room is designed to refresh the senses.
We're a third-wave specialty coffee brand with two things you won't find anywhere else in India: a live-priced menu that moves like a stock exchange through the day, and an emerald-green design language that turns every outlet into a destination.
Behind the bar — single-origin beans, trained baristas, and a tech stack built in-house. Out front — a community of remote workers, students, dealmakers and date-night regulars who've made Keffi a part of their week.
Today we run flagship outlets across Lucknow. Tomorrow we're looking for the right partners to bring Keffi to the rest of India — one city, one perfectly-pulled shot at a time.
The Business Model
A coffee shop that thinks like a market.
Three forces drive every Keffi outlet — and each one quietly compounds revenue for franchise partners.
Live dynamic pricing
Drink prices rise and fall through the day based on demand. Off-peak hours stay affordable, peak hours capture premium margin. Customers love the game; outlets win on average ticket size.
High repeat-visit cohort
Our app, wallet, refer-and-earn, and AI-powered loyalty engine push average customer frequency to 6+ visits/month — well above industry standard for specialty cafes.
Tech-first operations
Petpooja POS bridge, AI Social Manager, automated reporting, KDS, captain auto-reject — your outlet runs on the same stack we use in flagship locations from day one.
Why Keffi
A coffee brand built for partners who think long.
Dynamic Pricing Model
Stock-market style pricing attracts customers
Brand Recognition
Established brand with a loyal customer base
Turnkey Setup
Site selection to opening — fully handheld
Tech Integration
Advanced POS, KDS, and inventory management
Marketing Support
National campaigns and local marketing
Training Program
Comprehensive staff and management training
Investment Models
Three formats, one promise.
Investment breakup
Indicative — varies by city & location.
Space required: 400-600 sq.ft
Revenue projection
Based on average outlet performance.
Avg daily sales
₹30,000
Monthly sales
₹9,00,000
Monthly expenses
₹4,50,000
Net monthly profit
₹4,50,000
Expected ROI
10-12 months
How it works
From application to launch.
01
Application
02
Site Selection
03
Training
04
Launch
AI-assisted helpline
Talk franchise — instantly
Faster than email: get an answer to your franchise question on the call. Our IONOS AI Receptionist handles initial screening then routes serious inquiries to the partnerships team within minutes.
Powered by Keffi · IONOS AI Receptionist
Apply now
Let's build the next Keffi together.
Tell us a little about you and your city. We'll get back within 48 hours.
- No application fee
- End-to-end handholding
- Transparent ROI estimates